Target Market for Virgin America Airline Essay Example | Topics and Well Written Essays - 1250 words

Target Market for Virgin America Airline - Essay Example As indicated by Aufreiter et al. of the McKinsey quarterly, Virgin Atlantic continually attempts to fortify the brand trademark ‘doing things differently’ by offering to plunk down bar administration, flatbed seats, in-flight knead administration ( 2003). This picture might be solidly dug in the picture of potential clients of Virgin America. As indicated by Mutzabaugh of USA today (2007), Virgin America positions itself as an aircraft that is something between the customary carrier transporters and a markdown carrier, and despite the fact that the administration is less sumptuous than the universal assistance it despite everything advances itself as having the best client assistance in the business. What this portrays is an aircraft that has fundamentally lower charges than most customary carriers while as yet having the option to offer fantastic help. Besides, as indicated by the Virgin America site, the organization likewise offers a five star administration on its flights which shows that the organization is set up to portion the market for the two individuals looking for minimal effort flights and individuals requesting extra help The objective market for this paper is characterized as guys and females who live in close enough closeness to the seven goals that Virgin America benefits and are vehicle proprietors. Besides, the objective market envelops individuals who are utilized and should have enough discretionary cashflow and be 20+ to represent the need to take an occasion. As the organization positions itself as a minimal effort air transporter the objective additionally incorporates individuals who are frugal yet in addition request quality. As per the Virgin America site, the aircraft leaves from and flies to just seven American urban communities (Las Vegas, Los Angeles, New York, San Diego, San Francisco, Seattle and Washington DC.) and the organization utilizes San Francisco as its center point and Los Angeles as a center city. So one could accept that the objective market would envelop both potential clients that either live inâ close vicinity to the air terminals that Virgin America administrations and the individuals who might be keen on visiting one of different urban communities that the aircraft administrations.